Art Topics: The Language of Color
Meaning of Color  (08-12-2002)

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bulletRed: aggressive, passionate, strong vital
Excellent for accents and bold statements. Stimulates the appetite, and can be associated with debt.
bulletPink: feminine, innocent, soft, healthy
Has feminine associations.
bulletOrange: cheerful, fun, warn exuberant
Good highlight color for graphs and charts
bulletYellow: positive, sunshine
Appeals to intellectuals. Eye catching, great for accents,
but too much is unnerving
bulletGreen: tranquil, healthy, fresh
Deep tones convey status and wealth; pale tones are soothing
bulletBlue: authoritative, dignified, secure
Signifies fiscal responsibility and security, universally a popular color
bulletPurple: sophisticated, expensive, royal, mysterious
Use for upscale and artistic audiences; too much can overwhelm
bulletBrown: utilitarian, earthy or woodsy, subtly rich
Signifies less important items in documents, but an
excellent choice for environmental materials
bulletWhite: pure, truthful, contemporary, refined
Dark colors are enlivened when surrounded by white space. White feels refreshing.
bulletGray: somber, authoritative, practical, corporate
For conservative audiences, good accent for neutralizing brights
bulletBlack: serious, distinctive, bold, classic
Dramatic effects, great background color

 


Waterfall
James Starling


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